WeChat and Line are both global leaders among instant messaging apps. Compared with other apps of the same type, like WhatsApp and Facebook Messenger, WeChat and Line are much more similar in terms of functions and features. However, WeChat has been outperforming Line in many aspects. For example, regarding active users, according to the latest […]
WeChat v.s. Line: What Can Line Learn from WeChat? Read More »
Miaopai (秒拍) is a short video sharing and live streaming platform in China, first launched in 2011 by Yixia Technology (一下科技). It’s China’s answer to Vine. In 2013, Miaopai and Weibo established a strategic partnership that greatly increased Miaopai’s exposure and popularity and made it the official short video provider of Weibo. When users upload
Miaopai Introduction: The 3 Basics of Getting Started Read More »
Live streaming witnessed unprecedented growth in 2016 with a remarkable increase in platforms and users. It’s become one of the most popular trends in Chinese social media and a huge boost for e-commerce. Although there are many live streaming platforms, Yizhibo achieved outstanding performance in a short time largely due to its partnership with Sina
A Comprehensive Overview: Yizhibo Read More »
Weibo and WeChat are the two largest social networking platforms in China. They both exert significant influence in Chinese society and play an indispensable role in modern life. Weibo provides microblogging services that are the equivalent of Facebook and Twitter combined. By September, 2016, the number of monthly active users on Weibo had already reached
Branding on Chinese Social Media: WeChat v.s Weibo Read More »
Some companies have resorted to exploiting the use of fake accounts on Chinese social media, in an attempt to promote products, establish a good brand reputation, deal with public relations crises, or even to outsell competitive rival brands. It is not uncommon for companies to hire online public relations or marketing agencies to create fake
All You Need to Know About Fake Accounts on Chinese Social Media Read More »
Tencent officially launched WeChat Mini Programs on January 9th, 2017. It’s a significant milestone for WeChat and a turning point for mobile operating systems. Industry insiders even predict that WeChat could one day rival iOS and Android to become another major mobile operating system. So what do you need to know about WeChat mini programs?
All You Need to Know About WeChat Mini Programs Read More »
Weibo is an effective digital marketing platform for companies seeking to engage Chinese consumers. However, it can be difficult to select the most suitable advertising option for your brand’s needs. Advertising on Weibo is a difficult skill to master due to the complexity of the platform. This article will explain the different Weibo advertising options,
Advertising on Weibo: Which Weibo Advertising Option is Best for You? Read More »
China’s KOL economy has been one of the fastest-growing and most durable economic phenomenon in recent years. In the second half of 2019, multiple Chinese e-commerce platforms launched KOL strategies, while many companies win consumers and positive reputation through partnerships with key opinion leaders. Brands choose appropriate KOLs to launch campaigns based on the brands’
KOL Marketing: An Essential Chinese Social Media Tool Read More »
A large follower base is an essential prerequisite for those looking to launch a promotion campaign on Weibo. The more followers that a brand has, the more likely its Weibo content is to reach its potential customers. Therefore, growing followers is the primary goal for the Weibo marketing strategy of most brands. Below we will
Increase Your Weibo Follower Base by Using Brand Promotion on Weibo Read More »
With over 126 million daily active users, Weibo is an important social media platform in China. For companies seeking to engage consumers, advertise their products and and expand their follower base, marketing campaigns on Weibo are critical. Weibo users participate in campaigns for fun, as a form of social interaction and for the prizes offered
Weibo Marketing: Campaigns and Why We Use Them Read More »
