Since its official launch in 2011, WeChat has become the leading social media platform in China. According to the Tencent Q3 2016 Financial Report, there are around 846 million monthly active users. This includes both the Chinese and overseas versions and is an increase of 30% over last year. WeChat has developed into a strong […]
WeChat Marketing: Pro Tips for the Hottest Social Media in China Read More »
China is a large market with a total population of over 1.3 billion people. As of June 2025, the number of Chinese netizens was over 1.12 billion, almost equivalent to 80% of the country’s total population. With the development of the Internet and widespread use of mobile technology, more and more people are using social
11 Chinese Social Media Platforms: A Comprehensive Overview of the Top Performers Read More »
More and more brands are active on Weibo and the platform should be seen as a way to achieve effective branding in the Chinese market. Companies can build databases, promote their brand image, get feedback, increase sales and deploy effective advertising. Some of the international brands that have registered official accounts on Weibo include: Coca-Cola,
Weibo Marketing : Everything You Need to Know Read More »
WeChat is a strong marketing tool for brands entering the Chinese market. Launching a WeChat official account is a necessity for brands to reach their target audience and raise brand awareness in an effective and cost-effective way. WeChat now has 3 types of official accounts: Before registering your WeChat official account, take a moment to
Which WeChat Official Account Suits You Best? Read More »
With around 846 million monthly active users, WeChat is an outstanding marketing tool for brands in China. An official WeChat account is a great way to get closer to customers, build a database and collect feedback for branding or sales purposes. So, after registering an official WeChat account, what can you do to grow your
10 Ways to Boost Followers on WeChat Read More »
