Live Commerce in China is going as strong as ever in 2022. In 2022, live commerce serves as an important leverage to empower retreating retail sales in the post-pandemic period, generating a 146% revenue increase of live commerce to RMB 181.4 billion. In contrast, the Livestream market is only worth USD 17 billion in market […]
China’s KOL economy has been one of the fastest-growing and most durable economic phenomenons for a while now. Despite the fact that brands are progressively building their own live shopping channels, individual KOLs continue to account for the majority of sales volume. In China, there are around 10 million KOLs, almost all of whom are
KOL Marketing: An Essential Chinese Social Media Tool Read More »
Chinese consumer behavior seems to change faster than in other markets. Increasing exposure to and integration of social media in daily life play a significant role in this rapid change. Generally, Chinese consumers shop as an enjoyable pastime rather than treating it as a chore, which is what most of their Western counterparts see “shopping”
Chinese Consumer Behavior Overview Read More »
Weibo Story (微博故事) is a social media platform introduced on April 19th, 2017 that has exploded in popularity recently. Weibo has a monthly active users of 582 million in March 2022, a net addition of approximately 51 million users on a year-over-year basis. Mobile MAUs represented 95% of MAUs, and the average daily active users
A Simple Guide to Weibo Story Read More »
If you want to tap into China’s e-commerce market, the first thing you need to know about are the online shopping festivals. You may have heard of Alibaba’s very successful Double 11 Shopping Festival, which is two and a half times bigger than Black Friday and Cyber Monday combined. But that’s not where it ends
Let’s Celebrate: China’s Non-stop E-commerce Shopping Festivals Read More »
WeChat mini programs achieved over 450 million daily active users in 2021. Their cloud-based ecosystem now comprises more than 3 million of these mini programs. In-person order taking and paper menus could become a thing of the past as more restaurants switch to user-friendly QR codes. Provincial governments are using mini programs to manage the
What are WeChat Mini Programs? Read More »
WeChat Pay is an in-app payment feature that allows all WeChat users to pay for transactions quickly on their mobile phones. It’s fully optimised for online and offline businesses and it is expected to offer more opportunities in the near future. WeChat Pay can be used in 49 countries and regions around the world, and
A Brief Introduction to WeChat Pay Read More »
Understanding the WeChat VS Weixin is crucial for brands looking to expand their reach into the Chinese market. With a population of about 1.4 billion, China is one of the world’s largest countries. As of June 2022, Weixin had 1.299 billion monthly active users in China, with a 3.8% year on year growth rate. Weixin
WeChat VS Weixin, an Essential Guide for Marketers Read More »
Chinese millennials, born in the 80s and 90s, are now hitting prime consumption age. Described as educated, open-minded and tech-savvy, millennials make up 31% of China’s total population, representing about 400 million consumers. By 2025, millennials will make up about three-quarters of the working population in China. With an average annual income of US $52,000
Understanding Chinese Millennials: Who Are They and What Do They Want? Read More »
Recently Kuaishou published its 2022 Biannual Content Report covering the first six months of 2022. The number of daily active users on the platform has reached 346 million, making the platform one of the most promising marketing channels. In order to help marketers get the latest insights about Kuaishou, the team at ChoZan has translated
Is Kuaishou the Future of Live Streaming in China? Read More »
