China is the largest market for meat due to its huge population. It has more chickens than any other nation and it’s the second largest consumer of beef behind the United States according to the US Department of Agriculture. Why does China have such a significant meat market? The country consumes more pork than anywhere […]
Plant-based Meat: The Trends, Players and Consumers in China’s Huge Meat Market Read More »
It’s safe to say at this point that Covid-19 has changed travel forever. Even after countries get their infection rates low enough and their vaccination rates high enough, travel will be different as we go forward. Businesses that want to target Chinese tourists need to keep these new travel trends in mind, while also keeping
5 Crucial Chinese Travel Trends & 4 Chinese Tourism Platforms You Need to Know Read More »
Once a trend moves beyond a smaller base and include more players – consumers, e-commerce giants, government regulators, infrastructure construction – we start to see it as an economy in its own right. And China is not a single market. It’s made up of many groups and niches that are important to understand. In 2021,
The 15 Ultimate Consumer Trends You Need to Watch Out For in China in 2021 Read More »
Gen Z includes all those who were born after 1995 and 2000. They’re different from previous generations in that they’re digital natives. They were exposed to smartphones and the internet from an early age and China’s Gen Z is unique in that many of them are the only child in their family. They were raised
There’s been an increase in awareness of health and wellness topics in China. It started even before Covid. Chinese health information platform Dingxiang Yisheng’s 2019 National Health Insights Report (2019国民健康洞察报告) shows that 93% of respondents saw their personal health as the most important thing in life (having a happy family and good mental health came
In today’s digital world, social media has become an essential element for travellers. Users not only turn to online resources to book and pay for their vacations but also when they are researching and planning their trips. Research shows that social media can significantly impact travel plans. 52% of Facebook users report that pictures of
Covid-19 has changed the way Chinese consumers make decisions and what they purchase. Online channels are seeing another boom in livestreaming and brands are capturing new opportunities and starting to rebuild their momentum. Be the first to get a grip on China’s New Normal and get the latest and most actionable insights to help your
The coronavirus pandemic has presented huge obstacles as well as some opportunities and necessary shifts for business. What’s the current state of China’s ecommerce and big platform advertising? Read on to find out. The state of the leading Chinese ecommerce marketplaces Taobao and Tmall Currently Taobao (including Tmall) has over 8 billion MAU and is
Ecommerce and Big Platform User Growth in a Post-coronavirus China Read More »
WeChat began life as a basic messaging app focused on text messages. Then, it added phone and video calling capabilities.
A Beginner’s Guide to WeChat Read More »
China’s internet celebrity economy has expanded exponentially in recent years. According to a report released by iResearch, the number of online celebrities in China with more than 100,000 followers has increased by 57.3 percent since 2016. With a single embedded ad in a WeChat post worth up to $145,000 USD for influencers with dedicated followings, and a
The Rise of Foreign Stars on Chinese Social Media Marks the Beginning of a New Trend Read More »
