If you’re planning to enter the Chinese market, you might wonder, what can you do to maximize the success of your approach. Christine Tan, the Business Development Manager of FirstShotz, a no risk digital marketing and distribution agency based in Shenzhen, has 5 tips to share on product strategy in China. Entering China is complex […]
5 Tips on How to Establish the Right Product Strategy in China Read More »
Promoting sales is the crucial goal of most marketing campaigns. To sell on Weibo or WeChat directly is what many marketers have been thinking about. In fact, early in 2015, Weibo, in cooperation with two mainstream e-commerce platforms, Taobao and Jumei, launched Weibo Window (微博橱窗) to facilitate sales on Weibo. What is Weibo Window? Weibo
Selling on Weibo: A Simple Guide to Weibo Window Read More »
Weibo is an open social media platform with many brands posting marketing-related material every day. It’s hard to create effective marketing content that attracts attention and conveys messages simultaneously. What kind of Weibo content is best at attracting an audience in this competitive environment? Who can you work with? And how can you work with
5 Types of Content You Need for Weibo Marketing Read More »
Starting in 2016, live streaming in China has been making headlines in mobile Internet news. Its breakthrough in the booming mobile internet sector is because it offers smartphone users a new, more exciting and more immediate communication approach. Video can be streamed live using a multitude of mobile apps in addition to several traditional internet-based
The “Live Streaming +” Mode is Flourishing in China Read More »
KOL (Key Opinion Leaders) are powerful influencers on Chinese social media platforms, including WeChat, Weibo, Yizhibo and Miaopai, etc. Many businesses are looking for agencies and platforms that can help them find suitable KOLs, run a KOL campaign and reach Chinese consumers. We’ve compiled a list of major agencies and platforms focusing on Chinese KOLs.
A List of Major Chinese KOL Agencies and Platforms Read More »
In 2016, here were 153 million users regularly watching short videos in China. This is expected to reach 242 million by the end of 2017, an increase of 58.2%. Short videos in China have become a new marketing tool for brands trying to expand their market size and target Chinese audiences. (For more information, read
Short Videos in China: Novel, Localized and Shorter Content Are More Popular Read More »
WeChat has become a battleground for marketers in China. According to data from iiMedia Research, there were over 12 million official WeChat accounts in 2016. This is an increase of 46% from 2015 and the number is expected to reach 14 million this year. If each official account posts an article a day… 12 million
5 Ways to Make Your WeChat Content Go Viral Read More »
When mentioning China’s beauty apps, you might think of Meitu Xiu Xiu. Meitu Xiu Xiu is a very successful beauty app that has recently got widespread international attention when hilarious photos of Donald Trump came out, processed by one of Meitu’s signature selfie filters. Other Chinese beauty apps, including MakeupPlus, “我是大美人” and “小红书”, have also
3 Beauty Shopping Apps in China You Need to Know Read More »
Although the global personal luxury market is stuck in a holding pattern for the foreseeable future, China is likely to continue to make up for weaker demand elsewhere. China’s Domestic Luxury Market Expands Data published by global management consulting company Bain & Company in 2016 shows that China’s domestic luxury spending has been on the
Luxury Brands Finally Begin to Master WeChat Commerce Read More »
On April 26th, WeChat launched a new Mini Program feature called the “Store Mini Program” which shows users basic information about an offline store, similar to a virtual business card. How does the “Store Mini Program” feature work? Firstly, despite its name, it’s not currently a mini program but a feature related to mini programs.
A New Feature for Mini Programs: Store Mini Program Read More »
