BOOK A CONSULTATION

BOOK A CONSULTATION

admin

Live Streaming Platforms in China

Top Live Streaming Platforms in China for 2025

Leave a Comment / China’s Retail, E-commerce & Social Commerce, Live Streaming & Videos|Meipai|Miaopai /

Live streaming in China has transformed from a trendy marketing tactic into a full-fledged retail and entertainment infrastructure. Platforms like Douyin, Taobao Live, and WeChat Channels have evolved into end-to-end commerce ecosystems, while category specialists like Bilibili and Huya dominate gaming and fandom niches.  In 2025, the sector is defined by AI-driven personalization, store-led broadcasts, […]

Top Live Streaming Platforms in China for 2025 Read More »

From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat

Leave a Comment / Case study|KOLs|WeChat, China’s Retail, E-commerce & Social Commerce /

Since our last WeChat campaign roundup, luxury brands have been maintaining a strong presence on China’s headliner social media platform. Big brands, including Longchamp, Chanel, and Montblanc, have been coming up with creative initiatives that utilize the diverse features enabled by the app to nurture a new following and engage with existing users. The following is a roundup

From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat Read More »

Overview of Weibo KOL Promotion

Leave a Comment / Case study|KOLs|Weibo, China’s Digital Marketing & Social Media /

Ranging from influential celebrities and bloggers to featured communities and interest pages, Weibo KOLs (Key Opinion Leaders) are sophisticated enough to amass a large number of followers thanks to their content creation talent. For emergent brands and products, a Weibo KOLs’ follower base and public credibility enable effective promotion to an extensive audience. There are

Overview of Weibo KOL Promotion Read More »

Youku vs. YouTube: Why Youku is the Brand Favourite

Leave a Comment / China’s Digital Marketing & Social Media, Live Streaming & Videos|Youku /

Online video-sharing platforms shaped the way we consume videos since more than 15 years now. Viewers use these platforms to watch news and entertainment, express opinions or buy what they see. Even though YouTube and Youku are similar, Youku does a better job catering to brands’ needs. Differences between YouTube and Youku About YouTube YouTube

Youku vs. YouTube: Why Youku is the Brand Favourite Read More »

From Gogoboi to Mr. Bags: These Are the Fashion Bloggers Shaping China’s Luxury Industry

Leave a Comment / KOLs /

In her controversial commentary, fashion critic Suzy Menkes once questioned the professionalism and contributions of fashion bloggers in the era of smartphones and social media. Menkes, however, was being exceptionally encouraging when it came to Chinese fashion bloggers, where before the digital age there was little possibility of learning about opinions from China. To fashion

From Gogoboi to Mr. Bags: These Are the Fashion Bloggers Shaping China’s Luxury Industry Read More »

A Comprehensive Overview: Douban

Leave a Comment / Chinese Tech & Innovation, Douban|Overview /

Douban is an interest-based social networking platform. It’s seen as a combination of Goodreads, IMDb, Blogger, Facebook, Pandora, Spotify, Ello and Fancy.com. So what is Douban like? How do people use it? Read on. 1. User and Content Characteristics Douban has over 60 million registered users and 150 million unregistered frequent visitors.  Most of them

A Comprehensive Overview: Douban Read More »

No Pinterest? No Problem: 5 Photo-Sharing Alternatives for China’s Luxury Marketers

Leave a Comment / China’s Retail, E-commerce & Social Commerce, Other platforms /

Most marketers will have heard that Pinterest has joined Facebook, Twitter, and Instagram on the list of sites blocked in China. While Pinterest has never been as popular in China as domestic social media giants like WeChat and Weibo, it has been a useful tool for luxury brands marketing to Chinese consumers. The importance of

No Pinterest? No Problem: 5 Photo-Sharing Alternatives for China’s Luxury Marketers Read More »

WeChat Adds New Functions to Mini Programs

Leave a Comment / Chinese Tech & Innovation, WeChat /

WeChat officially launched its Mini Program platform in January this year and in March, Tencent added tons of new functions to it. The new functions are meant to strengthen the mini program platform and expand its applications. On March 27th, WeChat announced the first six new functions. 1. Individual developers can register and create their

WeChat Adds New Functions to Mini Programs Read More »