As a materials science company, we didn’t expect China’s digital ecosystems to impact our industrial business. ChoZan proved us wrong. Their factory tours to smart manufacturing hubs and meetings with industry insiders revealed how even B2B must adapt to China’s tech-first distribution chains. We’ve since revamped our entire China partner strategy.
Global Industrial Materials Leader
USA
Their sentiment analysis spotted rising anger toward ‘foreign premium pricing’ months before it hit headlines. We rapidly adjusted our comms strategy and avoided being targeted—a lesson worth 10x the research cost. Now we treat ChoZan as our China early-warning system.
European Automotive Brand
Germany
Outstanding keynote! Ashley was really engaging and helped condense all the China digital marketing trends into a digestible format and easily put these learnings into our business strategy.